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Does your brand work as hard as you do?

Does your professional presence reflect your true capabilities? You’ve built your career & your business with purpose and dedication, but your external brand may not fully showcase your expertise. If you’re at a career turning point or looking to increase visibility, it’s time to align your brand with your value.

We’re here to help.

We’ll work together to define your goals and ensure your voice carries the weight it deserves. From there, we’ll craft a narrative that highlights your expertise and create visibility strategies aligned with your goals—whether that’s the C-suite, the speaker’s podium, or your next significant opportunity.

I’m Kimberly Paulk. As a Certified Personal Brand Strategist and Career Transitions Coach, I help women claim their space with confidence and authenticity.

My primary focus is on supporting professional women & women-led businesses & initiatives.

Whether you’re returning to the workforce or pursuing new opportunities, I’ll help you build a personal brand strategy that honors your journey and opens new doors.

A few ways we can help

What does a need for more visibility “look” like? If you’re asking yourself some of these questions, let’s have a conversation!

Professional Visiblity

“How much do I need to be online to be visible? And where?”
“What other strategies can I use to stand out?”
“I feel invisible at work. What should I do?”
Let’s work together to identify your goals & develop a practical strategy to reach them.

Just-Getting-Started Nonprofits

“I’m an expert in what I do, but I need help conveying our value & what we offer.”
“I just need some tips, then I can get this done on my own.” The Tiny But Mighty guide is for you. Scroll down to pick up a copy & start today! Interested in a more in-depth approach? Check out our Ongoing Visibility Support program.

Ongoing Visibility Support

“I don’t just want a plan, I want someone to help me stay accountable while I implement it.”

Custom strategy and regular follow up can be just what busy professionals & solo business owners need to help turn great plans into great results. (Limited availability)

Business Visibility

“I wear all the hats at my business. I know I need more visibility (sales, clients) but I don’t know where to start. I need a practical plan to take me from where I am to where I want to be.”
We’ll work 1:1 with you to craft your brand plan & develop practical, actionable steps that actually fit your schedule as a busy solopreneur.

Resident Strategist

“I want someone to work with my team.”
For businesses & organizations that are beyond the “solo” stage, this program provides personal visibility strategies for team members. We’ll help your crew navigate their personal visibility goals in alignment with your small business or nonprofit brand. (Limited availability.)

A different question?

“I’ve got a question about branding or visibility but I don’t see it here.”
If you’ve got something on your mind but you don’t see it here, reach out! We love connecting women to the resources & people who can help them grow. If we don’t offer what you’re looking for, we’ll work hard to connect you to someone who does.

For small nonprofits just getting started:
The Tiny but Mighty Guide is a short, practical workbook to help you build a clear, confident brand — without the jargon or overwhelm.

Get the Guide –>

Our Clients

Our process is 1:1 and meets you where you are. You will walk way with a clear idea of how you want to present to the world and what steps you plan to take to accomplish your goal.

Working with Kimberly on my LinkedIn strategy gave me clarity around my next steps and valuable insights on how to move forward.

VICE PRESIDENT

financial services

This helped me highlight my relevant expertise and come up with a networking approach that really works for me.

MANAGING DIRECTOR

FINANCIAL SERVICES

What’s your next step?

Let’s have a conversation.

Ready for Your Next Step?

Whether you’re thinking about a quick career brand check-up or looking for a comprehensive strategy to take your career visibility to the next level, I’m excited to learn about your journey.

If you’re a hardworking nonprofit executive, thanks for all you do! Ask about Tiny But Mighty, a practical guide for building your small nonprofit’s brand.

Say Hello

Questions? Ready to book a Discovery Call so we can explore ways to work together?
Just fill out the form below.

The story behind our name

Why Purple Thread? Our name comes from Jenny Joseph’s poem “Warning,” where she talks about wearing purple “someday.” But why wait? That’s what Purple Thread Strategies is all about—bringing your unique perspective, your purple threads, into your professional story right now. Each thread is a part of what makes your brand uniquely you.

Stand Out. Not Aside.