Does your brand work as hard as you do?
Does your professional presence reflect your true capabilities? You’ve built your career with purpose and dedication, but your external presence may not fully showcase your expertise. If you’re at a career turning point or looking to increase visibility, it’s time to align your brand with your value.
We’re here to help.
We’ll work together to define your authentic professional presence and ensure your voice carries the weight it deserves. From there, we’ll craft a narrative that highlights your expertise and create visibility strategies aligned with your goals—whether that’s the C-suite, the speaker’s podium, or your next significant opportunity.
I’m Kimberly Paulk. As a Certified Personal Brand Strategist and Career Transitions Coach, I help women claim their space with confidence and authenticity.
My primary focus is on supporting mid- and late-career women who are ready to amplify their visibility and influence. Whether you’re returning to the workforce or pursuing new opportunities, I’ll help you build a personal brand strategy that honors your journey and opens new doors.
Our Clients
Our process is 1:1 and meets you where you are. You will walk way with a clear idea of how you want to present to the world and what steps you plan to take to accomplish your goal.
Working with Kimberly gave me clarity around my next steps and valuable insights on how to move forward.
VICE PRESIDENT
financial services
This helped me slow down and focus on what I have to offer and organize the process of showcasing my skills & experience.
MANAGING DIRECTOR
FINANCIAL SERVICES
What’s your next step?
Let’s have a conversation.
Ready for Your Next Step?
Whether you’re thinking about a quick career brand check-up or looking for a comprehensive strategy to take your career visibility to the next level, I’m excited to learn about your journey. If you’re a hardworking nonprofit executive, thanks for all you do! Ask about Tiny But Mighty, a practical guide for building your small nonprofit’s brand.Say Hello
Questions? Ready to book a Discovery Call so we can explore ways to work together?
Just fill out the form below.
The story behind our name
Why Purple Thread? Our name comes from Jenny Joseph’s poem “Warning,” where she talks about wearing purple “someday.” But why wait? That’s what Purple Thread Strategies is all about—bringing your unique perspective, your purple threads, into your professional story right now. Each thread is a part of what makes your brand uniquely you.
For small nonprofits just getting started:
The Tiny but Mighty Guide is a short, practical workbook to help you build a clear, confident brand — without the jargon or overwhelm.